The best mangoes? According to Fruitmarket Agribusiness’s Eryvan Pines, they come from Peru and Brazil. Brazil, however, has the most knowledge and experience in the field of culture and commerce. Eryvan arrived in Europe from Brazil 20 years ago. At the time, the mango market was still in its infancy. From now on, mangoes are no longer considered exotic and this fruit is available all year round in European stores. “The whole industry has grown enormously. Maturation, in particular, changed everything, ”he says.

Mexico, Peru and Brazil are the biggest exporters of mangoes in the world. The United States is the largest buyer of these producing countries. But Europe remains an important destination. “European countries import all year round. The continent will always be a stable buyer.” Nevertheless, Fruitmarket Agribusiness is targeting the US market.

They will open a new branch there, Fruitmarket USA, LLC. “We are going to start selling mangoes in the US market. It is a major step for our company. We see good opportunities in the United States, especially now that fast food is also increasingly popular there, ”explains Eryvan.

This Dutch company imports tropical fruits, specializing in mangoes. “We have been importing Brazilian mangoes for ten years. We have an export office there. We also operate two large production companies in the Sao Francisco Valley, the largest mango growing area in Brazil. This allows us to buy directly from the orchard, which improves the quality of the products. We also import mangoes from West Africa, Mexico and Peru. In Peru we have a regular supplier, a large producer who also sells mangoes from other producers. And we export directly to Canada.

UK is number one buyer
Fruitmarket supplies various countries in Europe. The UK, with its high consumption of mango, is number one. “A lot of people there eat not only the best-known mangoes, but also the lesser-known and more exotic varieties. This could be because there are a lot of people with an immigrant background in this country,” explains Eryvan.

“France, Germany, Spain and Portugal are also some of our important destinations.” The new branch in the United States will increase this market for Fruitmarket. “The mangoes are sold there from September to March, but then we are talking about huge volumes. In the United States, there is more interest in other varieties than Tommy Atkins. And the switch to fast food also offers good opportunities for expansion. “

The gap in the market has narrowed
Much has changed in the mango market since Eryvan arrived in the Netherlands two decades ago. “Years ago there was still a huge gap in the Brazilian mango market. It just got smaller and smaller. Brazil, unlike other producing countries, produces year round. But Peru is on the market earlier and Spain, too, is gaining ground. field, ”he says.

“Spanish mangoes have become a formidable competitor to those grown abroad. Spain has mangoes available from August to December, so not all year round. However, this country has the major advantage of being in Europe. Their mangoes can be harvested fresher, and the transit time is shorter. “

Ready-to-eat changes everything
The emergence of ready-to-eat mangoes has been the biggest change in this market. The ripening of the mango changed everything. “It made people really learn to eat mangoes. Nowadays, there are almost only ready-to-eat mangoes in European supermarkets. They are sold individually; it’s very different from years ago. This change is reaching the United States, where traditionally they only sold hard mangoes, ”Pines continues.

In terms of variety, however, not much has changed. Kent and Keitt are still the most popular in northwestern Europe, according to Eryvan. Red fleshed Tommy Atkins and Palmer mangoes are doing well in southern European countries like Spain, Portugal and Italy. “The Scandinavian and Eastern European countries are even more price-oriented.

“But elsewhere, flavor is the most determining factor. The traditional preference for a certain variety is unlikely to change, although more variety would be good. If supermarkets were willing to offer more varieties, consumers could get to know each other. other mangoes and manufacture in their own mind. ”

Opportunities and challenges
When it comes to opportunities and challenges, Eryvan does not expect major changes for Brazilian mangoes. He says the industry has a good handle on everything. “Brazil has a huge amount of knowledge and experience. It is in the fields of cultivation, pesticides, irrigation, packaging, logistics and trade. The country is more professional than other producers in Central and South America. In addition, Brazilian mangoes are available every year. There are no immediate opportunities for export expansion, but there may be when it comes to varieties, ”he says.

“Certainly, Peru has the best mangoes in Kent, thanks to its favorable climate. So this country grows a lot more, but not all year round. If Brazilian growers could harvest Kent’s mangoes earlier in the year, the country could improve its position. The shortage of refrigerated containers remains a problem. We have a direct line to Rotterdam, and we get mangoes from Brazil within two weeks. It takes a lot of effort to make this happen again and again.

The mango market is recovering, post-pandemic
According to the trader, 2021 can be described as a typical mango year. Unlike last year, when COVID-19 virtually shut down the mango trade. “Initially, supermarkets stopped buying mangoes, but then consumption increased.” You couldn’t fly mangoes. As there were hardly any flights, the fares were extremely high.


Fruitmarket Agri-Food Team

“This year we got off to a good start. The first air freight mangoes got good prices. And Brazil shipped a record volume from April through the summer. Then demand fell, as usual. Everyone was ready for the holidays, and the market collapsed. . Since mid-September, demand has been on the rise again. The quality of Brazilian mangoes is also excellent this year, ”concludes Eryvan.

Eryvan pines
[email protected]

FruitMarket Agribusiness BV
Avenue Lichtenauer 102-120
3062ME Rotterdam, The Netherlands
Telephone: +31 10 340-0125
www.fruitmarket.nl


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