Zee Cinema gives birth to the idea of “Heroes in all of us” with its “Heroes ka Jazba” campaign, a conceptual integration with #KarzNahiFarzBhi Hai from Tata Capital! initiative to mark the launch of “Shubharambh” loans. The special advantages of the loan include a higher and flexible term, easier flexibility and lower EMIs.
The pandemic has shown us that we must all stand up and fight hard during times of distress and struggle, just as heroes do. The channel’s campaign prompts India to make a fresh start in 2021 and help essential frontline fighters who, with hard work, kept our lives going.
The channel has identified the one face that personifies all of this in the very talented Padma Shri Manoj Bajpayee. He’s now making headlines in the spirit of “Heroes ka Jazba”, as he speaks from his heart for this festival dotted with awe-inspiring blockbusters.
In addition to the film festival, Zee Cinema also innovatively parallels the concept of its campaign for Tata Capital with the film “Suraj Pe Mangal Bhari”. Manoj Bajpayee effortlessly explains how, like his character, the pandemic has become “Bhari” in our lives. The campaign pushes us to rise up like a hero and win against this real Mangal
Zee Cinema is deeply rooted in every city, every street in India. Through the power of cinema, it binds the hearts of millions of people. This makes Zee Cinema the perfect platform to maintain Tata Capital’s Shubharambh Loans, which are exclusively designed to help clients jumpstart their professions, businesses, or even rebuild their homeownership aspirations. Shubharambh loans are available in six products which are 1) business loans 2) personal loans 3) two-wheeler loans 4) used car loans 5) home equity loans and 6) loans real estate. Each product has special features which are intended to benefit customers of all categories. This mega-platform helps audiences connect and engage with the offering at a grassroots level.
Commenting on the campaign, Ashish Sehgal, Director of Growth at ZEEL, said: “This brand integration goes far beyond the confines of a typical business transaction. In these extremely difficult times, Zee Cinema honors the efforts of all of our frontline fighters and those affected by Covid-19 through films that fill us with pride. We are truly delighted to partner with TATA Capital in this endeavor and look forward to engaging, entertaining and educating our audience as we jointly extend our gratitude to those who strive to improve our world.
Abonty Banerjee, Marketing Director of Tata Capital, said: “Our ‘Karz Nahi Farz Bhi’ campaign aims to inspire India to make a fresh start with Tata Capital’s latest Shubharambh loans. Our alliance with Zee Cinema gives us the platform to reach our clients across India and strengthen in them the belief that they can always count on us for all their financial needs.
Sharing his thoughts on the initiative, Ruchir Tiwari, Cluster Manager – Zee Hindi Movies, said: “This campaign merges the true essence of bravery at the ‘Heroes ka Jazba’ film festival to create the perfect combination of a message. grandiose and of lasting impact. It is the coherence and the sparkle that we bring to a “Zee Cinema” campaign. It’s about winning audiences over with deep connections and positioning.
Zee Cinema’s recent associations include campaigns for a leading audio streaming platform, Spotify. Thanks to this integration, the channel has united the strength of content and influencers to create a new and unique campaign. They’ve lined up movie premieres on the channel with key integrations to promote certain playlists on Spotify.
In addition to Spotify, Zee Cinema also recently partnered with ACC Cement where they created a brand-satisfying film festival that reinforced ACC Cement’s message to audiences.
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